The words on your website do more than fill space. They shape perception, build trust, and—most importantly—create connection.
At Summit Salon Business Center, we’ve helped thousands of salon companies build stronger brands. And here’s one truth we’ve seen time and time again: the way you talk about your business can either open the door for new guests—or quietly close it.
Speak from the Heart, Not Just the Résumé
It’s natural to want to showcase your accolades and experience. You’ve built this business from the ground up. You’re proud of your team. You’ve worked hard to get here.
But when a guest visits your website, they’re not looking for your résumé. They’re looking for resonance. They want to know, at a glance, how you’ll make them feel.
Let’s look at a quick example:
❌ What We Do
Shear Art is a Redken Elite Salon located in the Tampa Bay area, proudly serving our guests since 1986. Our highly trained team includes multiple Redken Artists, as well as certified colorists and designers, and we offer a full menu of services including precision haircuts, dimensional color, skincare, and nail care. We are committed to ongoing education and excellence in everything we do.
✅ How We Make You Feel
LEAD WITH LOVE: it is at the heart of everything we do at Shear Art Salon. Everyone is welcome and everyone can find their perfect match. At Shear Art, you can be whatever you want to be. Our passion goes beyond hair, skin and nails. We build long-lasting relationships with our guests, our team and our community. This is Shear Art – you belong here, and we can’t wait to meet you.
See the difference? One gives information. The other builds a tangible connection.
We Speak Salon
Have you ever tried to explain a powder brow to a web developer?
It usually goes something like: “It’s not a tattoo exactly… it’s semi-permanent… think of it like a soft, filled-in look but pixelated…” Cue the blank stare.
Or maybe you’ve had to explain why a stylist charges $65 for a haircut while another charges $85—when they’re both offering the “same” service. Try walking a developer
through level-based pricing, career paths, associate training, and how your team earns promotions… only to be asked if they should just “list the average price.”
It’s frustrating—and it matters. Because when your website doesn’t reflect how your salon actually works, it creates confusion. For your team, for your guests, and for the brand you’ve worked so hard to build.
That’s where we’re different.
At Summit, we live this industry. Our branding team is made up of salon owners, service providers, and educators who understand your services, your pricing structure, your timing—and your audience. We speak your language, and we know how to make your website speak it too.
Ready to See What’s Possible?
Your website is often the first impression a guest has of your brand—let’s make sure it’s saying the right things.
In just 30 minutes, we’ll walk through what your site is communicating (intentionally or not), and how small changes in language, structure, and brand storytelling could make a big difference in how you attract, convert, and retain the right guests.
This isn’t a sales pitch—it’s a conversation. One that’s designed to give you clarity, insight, and next steps—whether you work with us or not.
You’ve built something special. Let’s make sure the world sees it that way.