Clear out the clutter, refresh your strategy, and attract your dream guests.

Just like your favorite spring cleaning ritual, your marketing deserves a seasonal refresh. Now’s the perfect time to tidy up your online presence, tighten your message, and refocus your content so it actually works for you — not the other way around.

Here’s a simple checklist to help you clean up, level up, and feel ready to bloom into your next season of growth. ✨

✅ Website Check

• ☐ Is your website mobile-friendly and easy to navigate?

• ☐ Are your team bios and service menus up to date?

• ☐ Do all links (especially booking!) work correctly?

• ☐ Is your branding consistent — fonts, colors, images, tone?

• ☐ Are you clearly explaining what makes your salon different?

Bonus: Add seasonal imagery or an updated team photo to make it feel fresh.

✅ Google Business Profile Refresh

Stop Guessing. Start Growing.

If you’ve ever found yourself staring at your phone thinking "What should I post?" or "Is this even working?" — you're not alone. Social media can feel like a full-time job on top of your actual full-time job as a salon owner. But here’s the truth:

👉 It doesn’t have to be that hard.

Social media isn’t just about being trendy or posting daily. It’s about building a brand that attracts the right clients, showcases your team, and tells the world why your salon is special.

Let’s break it down into what really works (and what doesn’t) — without overwhelming you.

✅ What Actually Works

1. Consistency Over Perfection

You don’t need to post daily. You do need to show up consistently. Whether it’s twice a week or five times a week, stick with it. Social media is a relationship tool — not a billboard.

💡 Try This: Choose 3 weekly content pillars — for example: transformations, team features, and education. Rotate through them to keep it simple and strategic.

2. Tell Stories, Not Just Show Styles

Before-and-after photos are great — but the real magic is in the story behind the photo. Why did the guest come in? How did it change their confidence? What was the stylist's inspiration?

Understanding Tenant Improvement Allowance

When negotiating a commercial lease, one of the most critical aspects to understand is the Tenant Improvement Allowance (TIA). This is the money a landlord offers to help cover the cost of building out or renovating the leased space. However, before getting too excited about this financial incentive, it’s essential to clarify exactly what the landlord is paying for and how it impacts your overall lease agreement.

What is the Landlord Paying For?

If the landlord is offering a Leasehold Improvement Allowance, here are key questions to ask:

• Is the allowance covering the landlord’s required work? If so, there should be an appendix to the lease detailing the division of responsibilities between the landlord and tenant—even if the tenant is handling all the construction work.
• What is included in the build-out? Are there provisions for a ceiling, demising walls, an electrical panel, plumbing stub-ups, HVAC units and distribution? These are typically part of the landlord’s work to ensure the space is in a “vanilla shell” condition, meaning it is move-in ready.
• Is the Tenant Improvement Allowance repayable? A true allowance should not be tied to an amount the tenant must repay in case of default, nor should it factor into the calculation for Basic Rent.

In today’s competitive salon industry, exceptional service is no longer enough—what sets businesses apart is their Customer Experience (CX). CX is the overall perception a guest has of your salon, shaped by every interaction they have with your brand. From the first click on your website to their time in the chair and even post-appointment follow-ups, CX is the thread that ties every aspect of your business together.

Why does CX matter? According to Forbes, 66% of guests prioritize time as the most critical aspect of their experience, and 90% read reviews before booking their next visit. These numbers show just how much each touchpoint impacts your salon’s reputation and growth. With thoughtful attention to elements like personalization, consistency, and journey mapping, you can elevate your salon’s CX to not only meet but exceed guest expectations.

This blog dives into the key components of creating a standout customer experience, offering actionable strategies to review and enhance your service standards. Whether it’s redefining your greeting, refining your consultation process, or ensuring consistent excellence across every touchpoint, this guide is your roadmap to delivering a market-leading guest experience.

Happiness is not just a fleeting emotion; it is deeply intertwined with how we perceive challenges, setbacks, and growth in our lives. Emerging research demonstrates that mindset—the beliefs and attitudes we adopt about ourselves and our abilities—significantly impacts our sense of well-being and happiness. The distinction between fixed and growth mindsets, as explored by Dr. Carol Dweck and other researchers, provides a powerful framework for understanding how mindset shapes success, emotional resilience, and happiness.

Understanding Fixed and Growth Mindsets

A fixed mindset reflects the belief that intelligence, talent, or character traits are static and unchangeable. Individuals with a fixed mindset may avoid challenges and experience failure as a reflection of their innate inadequacy. In contrast, a growth mindset embodies the idea that abilities can be developed through effort and learning. This perspective fosters resilience and a willingness to embrace challenges as opportunities for growth.

Research shows that these contrasting mindsets influence how individuals cope with negative experiences. For example, people with a fixed mindset may interpret setbacks as a sign of personal inadequacy, while those with a growth mindset see them as stepping stones to improvement. Thus, cultivating a growth mindset can encourage positive emotions and enhance happiness.

As we head toward the end of the year, many salons and small business owners are busy handling the holiday rush. It’s tempting to put off some of the “bigger picture” planning—like setting your 2025 budget—until after January. But waiting until the New Year to start your budget planning can leave you behind, unprepared, and ultimately losing money. Getting your budget completed before January isn’t just a best practice; it’s the foundation for a profitable, sustainable year.

Here’s why establishing your 2025 budget is essential—and how it sets successful businesses apart.

1. Why Procrastination Costs You

Starting January without a clear financial plan is like setting sail without a compass. It is like consulting with your guest after you finish the haircut. Decisions become reactive rather than strategic, leading to financial leaks that erode profitability. For example, imagine launching into the first month with uncertain service costs, unclear revenue targets, or a loose idea of your monthly expenses. You may end up spending more on supplies, waste time on unprofitable services, or miss revenue opportunities because you didn’t allocate enough funds toward effective marketing campaigns.

I recently saw a TikTok from @BlakeReedEvans about how service providers react when they have a large hole in their schedule. A few days later I had a conversation with a salon leader who was struggling with people calling out when their first appointment wasn’t filled and it got me thinking about the whole topic of scheduling.

You obviously need to have a schedule that fits into your life. But you also need one that is appropriate for where you are on your career path. For many professionals, the schedule necessary to help them GET busy, may be different that the one that is possible once they ARE busy.

Regardless of where you are on that journey at this moment, it is important for you to be “all in” with your schedule. Another way to say it . . . you need to be 100% committed to whatever schedule you choose. If for you that’s 30 hours/week, be 100%committed to the 30 hrs. If that’s 12 hours/week, be 100% committed to the 12 hours.

I think it is important for you to actually tell yourself, “I’m committed to x hours per week in the salon and everything else needs to be scheduled around that.” Leaving the door open to thoughts like, “it’s okay to leave early if I don’t have anything,” or “I’m not showing up until I have something” can become problematic and affect you in a couple of ways:

For many small business owners, the most significant challenges often boil down to two words: time and organization. You know the drill—juggling operations, managing clients, putting out fires, and trying to fit 30 hours of work into a 24-hour day. This chaos becomes the status quo, and getting stuck in a survival mindset is easy.

But what if there was a way to regain control and change the trajectory of your business? Enter the Summit Leadership System (Summit LS)—a tool designed to help business owners, solo entrepreneurs, and leadership teams stop spinning their wheels and start moving toward sustainable growth.

The Chaos Trap: Why Do Some Businesses Avoid Organization Tools?

Why would any small business owner not adopt a system like Summit LS? Maybe it's because some feel weirdly comfortable in the chaos. The frantic pace becomes their normal, and they believe, "This is just how business works." It can feel easier to react in the moment than to carve out time to plan and organize.

But the hard truth is that chaos isn't sustainable. Eventually, the overwhelm catches up, leaving owners feeling stuck and burned out. Without structure, even the most talented entrepreneurs lose sight of their goals, and business growth stagnates.

The 2024 holiday shopping season is expected to show steady growth, with the National Retail Federation (NRF) forecasting an increase of 2.5% to 3.5% in total retail sales compared to 2023. This translates to holiday spending between $979.5 billion and $989 billion for November and December. Key drivers include a healthy job market, wage growth, and resilient consumer spending patterns despite lingering economic pressures, such as inflation, and weather-related disruptions.

Key Trends to Be Aware of:

1. Shorter Shopping Season: The period between Thanksgiving and Christmas will be five days shorter than usual. This compressed timeframe may lead to more intensive marketing efforts early in the season and a stronger focus on digital channels.

2. Online Sales Surge: Online sales will play a pivotal role, with projections indicating an 8-9% increase in e-commerce activity over last year. Small businesses should enhance their online presence to capture this growth, as online purchases are expected to account for around 30% of total holiday sales.

3. Cautious but Optimistic Spending: While consumers are more measured in their purchases, personal services such as salon and wellness offerings might benefit if bundled as experiential gifts, which are gaining popularity among consumers seeking meaningful purchases.