Build your community.
Effective social media management is vital for salons, serving as a dynamic extension of their brand identity and culture in the digital realm. Social media platforms offer a unique opportunity for salons to engage with their audience in real-time, showcasing their expertise, creativity, and latest offerings. By curating compelling content and fostering authentic interactions, salons can effectively communicate their style, values, and unique atmosphere, resonating with their target clientele. From sharing stunning before-and-after transformations to offering insider tips and behind-the-scenes glimpses, social media allows salons to cultivate a loyal community of followers who feel connected to their brand. Ultimately, adept social media management not only boosts visibility and attracts new clients but also nurtures enduring relationships with existing ones, enriching the salon experience both online and offline.
Why choose us?
We offer customized, modern and affordable digital branding + marketing services for your company. The best part is - we are owners and managers just like you. We understand the unique needs of our industry when it comes to social digital strategies, and we know how to deliver beautiful and effective results that inspire you and your team.
What we do.
Strategy
Building a solid social media strategy is crucial for establishing a commanding online presence. It requires a meticulous approach to planning content, engagement, and growth strategies that are in line with the salon's objectives and values.
Content
Creating engaging social media content is a strategic endeavor that involves curating posts to captivate and resonate with the audience effectively. The key to successful content lies in its ability to inform, entertain, and inspire action from the viewers.
Engagement
Fostering meaningful interactions with the audience is essential for building a loyal community on social media. This involves responding promptly to comments and messages, initiating conversations, and actively engaging with followers to cultivate a strong online presence.
Analysis
Regularly analyzing social media metrics and insights is crucial for refining strategies and optimizing performance. By tracking key performance indicators such as reach, engagement, and conversion rates, salons can gain valuable insights into what resonates with their audience and make data-driven decisions to improve their social media presence.
Let's talk!
The fun stuff.
Take a peek at some of our featured salons.
Brands we love.
Pricing
Level Points Applicable
Basic Social Media Content Management | $400 per month* +
With our Basic Social Media Content Management Package, you'll receive expertly curated content to enhance your social media presence and captivate your audience, setting the stage for future growth and success. Let's kickstart your social media journey together! Includes:
Photos Only: Ideal for companies with 8 or fewer employees or producing 25 posts or fewer per month, this package focuses solely on photo content to elevate your online presence.
Affordable Pricing: With a monthly fee of $400 and a one-time setup fee of $400*, this package offers an accessible entry point for businesses looking to enhance their social media presence without breaking the bank.
Content Matching: We'll supplement your team's posts with professionally curated stock photos, brand visuals, promos, or inspiring quotes, matching up to 15 of your monthly posts. This ensures a diverse and engaging feed, with a maximum of 30 posts per month.
Perfect for Startups: Whether you're just dipping your toes into social media marketing or need assistance in consistently creating content, this service provides invaluable support in building your brand's online presence.
*Set-up fee applies.
Essential Social Media Content Management | $600 per month* +
With our Essential Social Media Content Management Package, you'll receive a comprehensive suite of services to strengthen your social media presence, drive engagement, and achieve your business goals. Let's elevate your social media strategy and unlock new opportunities for success together! Includes:
Photos and Videos: Designed for companies with 9 or more employees or producing a minimum of 30 posts per month, this package combines both photo and video content to enrich your social media strategy.
Affordable Pricing: With a monthly fee of $600 and a one-time setup fee of $600*, this package offers exceptional value for businesses seeking comprehensive social media management services.
Daily Posting: With a commitment to posting daily, totaling 30 posts per month, our team ensures your social media channels remain active and engaging, keeping your audience captivated and connected.
Video Content: Enhance your social media presence with up to 3 reels or videos each week, leveraging the power of dynamic visual content to showcase your brand's personality and offerings.
Google Business Profile Management: We'll handle photo posting on your Google Business Profile for one location, maximizing visibility and engagement with potential customers searching for your business online.
*Set-up fee applies.
Strategy Social Media Content Management | $800 per month* +
With our Strategy Social Media Content Management Package, you'll receive a comprehensive suite of services to elevate your social media strategy, drive engagement, and achieve your business objectives. Let's collaborate to unlock new opportunities for success and growth! Includes:
Comprehensive Content: Designed for companies with 15 or more employees or producing a minimum of 40 posts per month, this package encompasses a diverse range of content formats, including photos, videos, and engaging posts.
Strategic Pricing: With a monthly fee of $800 and a one-time setup fee of $400*, this package offers exceptional value for businesses seeking a robust social media management solution.
Strategic Planning: Gain a competitive edge with a yearly Strategy Gantt Chart, providing a roadmap for your social media activities throughout the year. Monthly reporting ensures transparency and accountability, with insights into key metrics and performance indicators.
Engagement and Client Interaction: Foster meaningful connections with your audience through proactive engagement, including liking, commenting, and reposting tagged stories, up to 15 posts per month.
Google Business Profile Management: Enhance your online visibility with photo posting on your Google Business Profile for one location, optimizing your presence in local search results.
Daily Posting and Video Content: Maintain an active and engaging presence on social media with daily posting, totaling 30 posts per month, and up to 3 reels or videos each week to showcase your brand's personality and offerings.
*Set-up fee applies.
Reputation Package | $550 per month* +
With our Reputation Package, you'll fortify your salon's reputation, attract more customers, and solidify your position as a trusted leader in the industry. Let's elevate your online reputation and drive lasting success together! Includes:
GBP Reboot: Elevate your online presence with a comprehensive Google Business Profile reboot, ensuring that your salon's listing accurately reflects your brand identity and offerings.
GBP Management: Stay on top of your Google Business Profile with ongoing management, including regular updates, monitoring, and optimization to maintain a positive online presence.
GBP, Yelp Reviews: Cultivate a stellar reputation with a proactive approach to managing reviews on platforms like Google Business Profile and Yelp, responding to feedback promptly and professionally to showcase your commitment to customer satisfaction.
Apple Business Profile Reboot: Maximize visibility and credibility with an optimized Apple Business Profile reboot, ensuring that your salon stands out to potential customers on Apple Maps and other Apple platforms.
Yelp Reboot: Enhance your presence on Yelp with a strategic reboot, optimizing your profile to attract more positive reviews and improve overall ratings.
Facebook/Instagram Auto Responders: Engage with your social media followers effortlessly with automated responses on platforms like Facebook and Instagram, ensuring prompt and personalized interactions that enhance customer satisfaction.
Monthly Dashboard: Gain valuable insights into your salon's online reputation with a comprehensive monthly dashboard, tracking key metrics, review trends, and performance indicators to inform your reputation management strategy.
*Set-up fee applies.
SEO Package | $600 per month* +
With our SEO Package, you'll strengthen your salon's online presence, outrank competitors in search engine results, and attract more qualified leads to your website. Let's elevate your salon's SEO strategy and drive sustainable growth together! Includes:
Website Diagnostic: Identify and address any technical issues hindering your website's performance and search engine rankings, ensuring optimal functionality and user experience.
Analytics Setup: Implement robust analytics tools to track and analyze website traffic, user behavior, and performance metrics, providing valuable insights for ongoing optimization efforts.
Competitive Market Analysis: Gain valuable insights into your competitors' strategies, strengths, and weaknesses, allowing you to identify opportunities and refine your own SEO approach.
Keyword/Backlink Blog: Enhance your website's SEO with strategically crafted blog content optimized for targeted keywords and backlinks, increasing your site's relevance and authority in search engine results.
IG Widget & Review Widget: Enhance your Instagram presence and online reputation with customizable widgets showcasing your latest posts and encouraging user engagement and reviews.
Newsletter - Salon Software Integration: Leverage your salon software to streamline newsletter creation and distribution, keeping your audience informed and engaged with industry insights, promotions, and updates.
GBP Reboot: Optimize your Google Business Profile to maximize visibility in local search results, attract more customers to your salon, and establish trust and credibility with potential clients.
*Set-up fee applies.
Digital Engagement Package | $600 per month* +
With our Digital Engagement Package, you can elevate your salon's online marketing efforts, foster meaningful connections with your audience, and drive business growth like never before. Includes:
- Lead Generation Widget: Capture leads effortlessly with a customizable widget embedded on your website, allowing potential clients to express interest and provide contact information.
- Automated Campaign - 3 Emails: Stay connected with your audience through a series of three automated email campaigns, delivering targeted messages to nurture leads and encourage conversions.
- Lead Generation Blogs: Enhance your salon's online visibility and authority with three expertly crafted blog posts optimized for lead generation and search engine performance.
- Facebook/Instagram Auto Responders: Seamlessly engage with your social media followers through automated responses, ensuring prompt and personalized interactions that enhance customer satisfaction.
- Salon Software Automated Marketing: Streamline your marketing efforts with automated campaigns triggered by key salon events, including first visits, follow-ups for no-shows, referrals, birthdays, and more.
- IG Widget & Review Widget: Enhance your Instagram presence with a customizable widget, showcasing your latest posts and encouraging user engagement. Additionally, boost your online reputation with a review widget that facilitates customer feedback and testimonials.
- Monthly Engagement Report: Gain valuable insights into your salon's digital performance with a comprehensive monthly report detailing key metrics, campaign effectiveness, and areas for improvement.
- Monthly Blog & Newsletter: Keep your audience informed and entertained with a monthly blog post and newsletter, featuring industry insights, salon updates, promotions, and more.
*Set-up fee applies.
Content Package | $1,000 per month* +
With our Content Package, you'll captivate your audience, drive engagement, and establish a strong online presence that sets your salon apart from the competition. Let's elevate your content strategy and unlock new opportunities for growth together! Includes:
30 Posts per Month on Instagram/Facebook: Keep your followers entertained and informed with a consistent stream of captivating content across your social media platforms.
3 Reels Weekly: Harness the power of video content to showcase your salon's creativity and personality with three engaging reels every week.
Hashtag Farm: Enhance the discoverability of your posts and increase reach by utilizing a curated collection of relevant hashtags tailored to your salon's niche and target audience.
Weekly Google Business Profile Content: Optimize your Google Business Profile with weekly updates and engaging content to attract more local customers and boost visibility in search results.
Design 3 Promos 6 Times a Year: Drive traffic and increase sales with eye-catching promotional designs for special offers, events, and seasonal promotions throughout the year.
Instagram Bio Reboot: Optimize your Instagram bio to effectively communicate your salon's unique value proposition and encourage followers to take action.
Story Highlights Reboot: Curate and organize your Instagram Story highlights to showcase your salon's best features, services, and customer testimonials for easy navigation and engagement.
30-Min Monthly Strategy Sessions: Collaborate with our experts in monthly strategy sessions to review performance, brainstorm new ideas, and refine your content strategy for optimal results.
Blog: Establish your salon as an authority in the industry with informative and engaging blog posts that educate, entertain, and inspire your audience.
*Set-up fee applies.
Instagram As A Recruitment Tool
Finding and enticing the best new talent in your market can often feel like a full-time job. As market leader salons, we always want to be hiring and on-boarding Associates - so how do we keep the pipeline flowing with career-minded service providers?
One of the most overlooked channels for recruiting New Talent is Instagram. The reason is because most companies see Instagram as an algorithm that needs to be mastered so that content (including recruitment content) gets in front of the right audience and entices them to take action. The truth is, Instagram can also be a dedicated brand voice for your company's recruiting efforts, as well as the first point of contact - if you know how to utilize it properly.
“The key to turning Instagram a powerful recruitment tool is to create a dedicated account that you then use to start engaging with new talent in your market,” says Katie Kennedy, social media content and web developer for Summit’s Social Digital Division. “You can...
moreRecruiting
Social media plays a pivotal role in attracting and recruiting talented stylists and professionals to salons by showcasing work culture, highlighting skill and creativity, building brand reputation, facilitating networking and outreach, advertising job opportunities, and fostering engagement and interaction with potential candidates. By leveraging the power of social media effectively, salons can position themselves as desirable employers and attract the best talent to their team.
Showcasing Work Culture: Social media platforms provide an excellent opportunity for salons to showcase their work culture, values, and atmosphere.
Highlighting Skill and Creativity: Salons can use social media to showcase the skill and creativity of their stylists through before-and-after photos, video tutorials, and client testimonials.
Building Brand Reputation: A strong presence on social media builds brand reputation and credibility, which can be a magnet for talented stylists seeking reputable employers.
Networking and Outreach: By actively engaging with the community, participating in relevant conversations, and showcasing their expertise, salons can expand their reach and attract top talent to their team.
Job Advertisements and Recruitment Campaigns: Social media platforms serve as effective channels for posting job advertisements and running targeted recruitment campaigns.
Engagement and Interaction: Social media facilitates direct engagement and interaction with potential candidates, allowing salons to answer questions, address concerns, and provide insights into career opportunities.
Make your social media presence work for you
Engagement
Engagement on social media is crucial for salons as it fosters a strong sense of community, builds brand loyalty, and drives business growth. By actively engaging with followers through likes, comments, and shares, salons can cultivate meaningful relationships with their audience, encouraging repeat visits and referrals. Moreover, engagement signals to algorithms that the content is valuable and relevant, improving visibility and reach on social media platforms. Ultimately, fostering a vibrant and engaged online community helps salons stay top-of-mind, attract new clients, and establish themselves as industry leaders.
TikTok
TikTok offers salons a unique platform to showcase their creativity, expertise, and personality in short, engaging video content. With its rapidly growing user base and viral nature, TikTok presents an opportunity for salons to reach a broader audience and attract new clients. From showcasing trendy hairstyles and transformations to sharing behind-the-scenes glimpses of salon life, TikTok allows salons to connect with a younger demographic and stay ahead of industry trends. By leveraging TikTok's innovative features such as challenges, duets, and effects, salons can increase brand awareness, drive engagement, and establish themselves as go-to destinations for stylish and innovative haircare.
Training
Our curated courses, including customized in-salon social media workshops, Innovate + Elevate: AI-Driven Salon Marketing, and Brand Impact: Empowering Your Social Media, are meticulously designed to equip individuals with the tools and knowledge needed to elevate their online presence and amplify brand impact. Through personalized training sessions and hands-on experiences, we empower our participants to harness the power of social media and digital platforms to engage audiences, drive growth, and establish lasting connections.
