At Summit Salon Business Center, we redefine the way beauty industry professionals approach marketing. Tired of marketing becoming a full-time job?
We've got you covered.
Our expert team understands that your time is best spent doing what you do best – creating stunning styles and providing exceptional services. Say goodbye to the marketing hustle and let us handle it for you.
From custom website development that captures the essence of your salon to savvy social media management, we ensure your brand shines effortlessly. We believe your brand is the foundation of your entire business, and we leverage the knowledge of seasoned professionals to build a captivating identity that resonates with your clientele.
Elevate your salon experience, focus on your passion, and let Summit take your marketing to new heights.
Why Marketing + Branding Is So Important
- The number of global social media users is expected to reach 5.1 billion in 2025. (Statista, 2023)
Facebook and Instagram are tied for first place in terms of social platforms with the highest ROI. (HubSpot Blog Marketing Trends Report 2024)
- 54% of decision makers say they spend more than one hour per week reading and reviewing thought-leadership content. (Edelman/LinkedIn 2021)
- Website is the #2 channel used in marketing, behind social media. (HubSpot State of Marketing Report, 2021)
We Lead with Experience & Industry Insights
We encourage you to schedule a no-pressure 30 minute Marketing & Branding analysis. Together we will uncover opportunities to elevate your brand, optimize your discoverability and deepen your digital engagement. Please choose a time that is best for you. All available times are in your local time zone.
Featured Website: Salon one 12
Salon one 12 is a full-service hair salon located in Historic Downtown Buda, Texas. Originally located at 112 Main. St., and now in the beautiful Mill and Grain complex, Salon one 12 proudly offers the highest quality of service. Focused on the client experience, with an emphasis on the latest trends, all members of our team are prepared to make each visit here a memorable one. Our clients are so precious to us, each one unique in beauty and style, and we we take very special care that all their needs and expectations are met.
-Rebecca Acosta-Ojeda CEO/Stylist
Salon one 12's new website exemplifies their approach to their guest experience: memorable, unique and welcoming. The SSBC team worked closely with Salon one 12 to incorporate their new brand imagery and updated color palette into a user-friendly website.
What We Can Do For You
WEBSITE DESIGN
We will custom create a beautifully designed, Google optimized, dynamic website that speaks to your company's core values. Our team will also write your new site verbiage, including new bios for everyone on your team, and embedded content so visitors will be engaged. Click here to see examples of some of our work.
SEO OPTIMIZATION
Designed to elevate your website's visibility, our service ensures that you rank higher on search engine results, driving more organic traffic to your site. We will analyze your website's current performance, identify areas for improvement, and implement bespoke solutions that are tailored to your business's unique needs.
BLOG WRITING
Elevate your brand voice and connect with your audience. We will write informative and engaging content that not only resonates but also is optimized for search engines, ensuring your content gets high visibility. We will tailor your content to suit your brand voice, providing a seamless extension of your digital marketing strategy.
Love What You're Seeing?
Click the button below to learn more about our website development process, pricing, and more.
Featured Social: Herdis, The Salon
The goal of Herdis, The Salon's social media content is to create brand awareness and direct potential guests to their website.
Nestled in the heart of Northampton, MA, Herdis, The Salon beckons with its vibrant atmosphere and unparalleled service. Boasting a team of skilled stylists and beauty professionals, Herdis is committed to delivering transformative experiences tailored to each client's unique needs and preferences.
How We Can Help
SOCIAL MEDIA CONTENT
Does your team create great social media content, but you just don’t have time to keep up with posting on your salon company’s social media? Our content service will provide daily posting to your social media channels, with insights and strategic planning to get the most out of your social brand.
CUSTOM IN-SALON WORKSHIOPS
Meet prospective talent where they are... We will create a custom Instagram solely focused on recruiting new talent for your company. We can even manage your recruitment account and execute "like and comment" campaigns to drive new talent to your online application. How amazing is that?
INSTAGRAM RECRUITMENT
Let our certified Social Media + Branding trainers customize a full-day workshop that will ignite your team and get them feeling confident and excited about creating content on social media!! Learn to take amazing photos and video content, when to post and how to engage with your guests online.
Want To Find Out More?
Click the button below to learn more about our social media management packages, instagram recruitment packages, and coaching.
Check out what's new with the Marketing + Branding Team!
Our comprehensive suite of offerings, including Google Reboot, Reputation Management, and Competitive Market Analysis, is tailored to enhance your online visibility, credibility, and competitiveness. Through strategic optimization techniques and data-driven insights, we ensure that your salon emerges as a frontrunner in search engine results, attracting and retaining discerning clientele.
How We Can Help
GOOGLE REBOOT
Harnessing the power of this essential tool ensures increased visibility, credibility, and accessibility for your business. With accurate information readily available to potential clients, you can attract a wider audience and drive foot traffic to your salon. Plus, with features like customer reviews and photos, you can showcase your salon's unique offerings and build trust with prospective customers.
REPUTATION MANAGEMENT
Getting to the top of the search results is significantly impacted by the quality of your Google Reviews. We will take all of the emotion out of your company's online reviews, by crafting professional and authentic responses that are keyword rich and drive new market share.
COMPETITIVE MARKET ANALYSIS
Wouldn't it be great to know what your competition is doing online to drive new guests into their company? We can provide you with a monthly report that not only breaks down your analytics and social insights - but your competitors as well.
Learn More
Click the button below to learn more about our Google Business Profile optimization services, competitive market analyses, and reputation management.
5 Ways You Never Thought to Market Your Salon (But Should)
Tim Fisk, Director of Brand Development
I have been talking about the "digital quantum leap" for almost 3 years now. I can't believe we are coming up on three years... time is so strange nowadays. Of course 2020 disrupted our industry in countless ways. From the great resignation to the zoom phenomenon, no-show policies to flex-work schedules - as business owners we have literally pivoted over and over (you should be proud of yourself by the way).
As we slide into 2023, new patterns have begun to emerge. Our guests have settled into their work-from-home routine. Stylists are again seeing the benefits of working for a team-based, commission salon company. The salons that sadly did not make it through the last three years have left a market filled with larger, successful salon companies...
more
Our curated courses, including customized in-salon social media workshops, Innovate + Elevate: AI-Driven Salon Marketing, and Brand Impact: Empowering Your Social Media, are meticulously designed to equip individuals with the tools and knowledge needed to elevate their online presence and amplify brand impact. Through personalized training sessions and hands-on experiences, we empower our participants to harness the power of social media and digital platforms to engage audiences, drive growth, and establish lasting connections.
Customized In-Salon Social Media Workshop
Let our certified Social Media + Branding trainers customize a full-day workshop that will ignite your team and get them feeling confident and excited about creating content on social media!!
We know that it is not easy to coach and mentor your team to social media success, and there is absolutely no reason why you should have to do it alone.
- Instagram-worthy photo editing
- Video capturing, editing and post
- Instagram Reels
- Bios that are DISCOVERABLE
- and so much more....
Innovate + Elevate: AI-Driven Salon Marketing
Step into the Future: Dive into the evolving world of digital marketing with our new class, 'Innovate + Elevate: AI-Driven Salon Marketing.' This course is tailored for those ready to embrace the future, offering an unparalleled opportunity to transform technology into your salon's competitive edge. We will explore AI fundamentals, personalized brand voice development, and strategic content creation powered by AI. Let’s pioneer the future of salon marketing together, turning the latest tech advancements into your strategic advantage.
WHO ITS FOR:
- Salon Owners/Managers
- Marketing/Social Media Managers
- Salon Entrepreneurs
WHAT YOU GET :
- Understand the basics of AI technology.
- Explore how to create content and optimize your profiles for visibility.
- Learn how to craft prompts for the results you want with AI.
Brand Impact: Empowering Your Social Media
In order to be considered a true Influencer in the new social digital beauty industry, authenticity is a must. You CAN become the content creator you’ve always wanted to be - we believe in you! ⭐️
Learn how to produce high-quality, effective photos and videos that promote your business and attract followers and guests. Explore multiple social platforms including Instagram and TikTok. Create Reels and Carousel content that tells your authentic story. Be the master of your own online brand!WHO IS IT FOR
- Service Providers who are on TikTok and have a strong grasp of Instagram
WHAT YOU GET
- Understand the latest apps
- Leave with a strategic plan for video creation, editing and posting
- Know when and where to post video content including hashtags on social digital platforms.