Build Your Brand. Grow Your Business.
From websites to social media to strategy, we create tools that make your salon stand out—and book out.
We say this with love, but ...
in today’s beauty industry, having great stylists and a beautiful space isn’t enough. If your website, social media, and digital strategy aren’t dialed in, you’re leaving money—and potential guests—on the table.
The truth is, your online presence is just as important as the guest experience you deliver in person. Guests are judging your salon before they ever walk through your doors, and if you’re not showing up clearly, consistently, and confidently, someone else will.
That’s where Summit comes in. From websites that actually convert to social media management that keeps you visible and engaged, our Marketing + Branding services are designed to help you grow smarter, faster, and stronger—without the guesswork.
Your Website, Ready to Work for You
Launch Fast. Look Polished. Convert Guests.
Your website is your salon’s digital front door. With Quick Launch, you get a beautifully branded, Google-optimized website in weeks—not months. For a flat monthly rate, your site stays fresh, functional, and ready to convert clicks into appointments.
What’s Included:
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Mobile-responsive design built for salons
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SEO optimization + Google-friendly structure
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Built on an intuitive platform—no coding required
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Ongoing support + updates
A Sample of Our Work
Click each image for a close-up!
Interested? Want to learn more?
We’d love to connect with you. Fill out the form below and a member of our team will reach out to answer your questions and share more about what we do. And as a little thank-you for taking the time, you’ll also receive $100 off your website service.
Make Social Media Simple
Your salon’s story deserves to be seen. With Summit’s Social Media Management packages, we handle the posting, planning, and engagement—so you can focus on your guests. From consistent posting and story scheduling to engagement support and reporting, we’ll help your brand stay visible, relatable, and always on.
A Sample of Our Work
Click each image for a close-up!
Real Results. Real Salons.
WEBSITE DEVELOPMENT
I wanted to take a moment to express my gratitude for the beautiful website you created for our salon company. The design truly reflects our brand's identity, and we've already received wonderful feedback from clients!
-Eric Johnson, Calvetti and Co.
SOCIAL MEDIA MANAGEMENT
You're the best! I got an application after your post yesterday. I love the ew covers on the highlights as well!
-Amazing Artizens
WEBSITE DEVELOPMENT
- I love your work!
- I love your attention to details!
- I love how well we worked together!
- I just love you!
-Kellie Seiler, Louis Charles & Co.
WEBINARS
I took AI Driven Salon Marketing webinar with Tom Fisk. This webinar was super valuable . I took a lot of webinars over the last 4 years, but this webinar with Tim was the most organized, to the point, and packed with information that I was able to use right away.
-Erina Lander
Strategy on Speed Dial: Fractional CMO Service
For salon owners ready to scale, our Fractional CMO service gives you access to a dedicated marketing strategist—without the cost of a full-time hire. Think of it as having a Chief Marketing Officer on your team, focused on building and executing strategies that actually grow your business.
Every plan is tailored to your salon’s unique needs. Your strategist can support with everything from the big picture—campaign planning, analytics, and long-term growth strategy—to the day-to-day details that make your brand shine. That includes creating on-brand Canva templates for staff, running Google and Facebook ads, managing and responding to reviews on your Google Business Profile, and maintaining a consistent presence across channels.
We’ll also design and manage guest-focused funnels like email campaigns for new client capture, seasonal promotions, or loyalty outreach. Website updates—whether it’s fresh promotions, new staff, or seasonal features—are handled with your brand and goals in mind. Along the way, we’ll track performance metrics, share insights, and adjust strategy to ensure every effort is delivering measurable results.
“As a Fractional CMO, I get to act as both a partner and a guide—helping salons and spas refine their approach today while laying the foundation for long-term success. I love uncovering new audiences and fresh ways to market, but just as much, I love creating a cohesive brand picture that allows my clients to truly show up as their highest selves.”
- Amelia Fanion, SSBC Digital Brand Curator
Interested? Want to Learn More?
We’d love to explore how our Fractional CMO service can support your salon’s unique goals. Fill out the form below, and a member of our team will reach out to start the conversation. Together, we’ll talk through your needs, customize the level of support that fits best, and provide a personalized quote for your business.
What's In Your Budget?
The More You Know
5 Ways You Never Thought to Market Your Salon (But Should)
Tim Fisk, Director of Brand Development
I have been talking about the "digital quantum leap" for almost 3 years now. I can't believe we are coming up on three years... time is so strange nowadays. Of course 2020 disrupted our industry in countless ways. From the great resignation to the zoom phenomenon, no-show policies to flex-work schedules - as business owners we have literally pivoted over and over (you should be proud of yourself by the way).
As we slide into 2023, new patterns have begun to emerge. Our guests have settled into their work-from-home routine. Stylists are again seeing the benefits of working for a team-based, commission salon company. The salons that sadly did not make it through the last three years have left a market filled with larger, successful salon companies and busy suites. With all of this being said, competition for guests, talent and resources is only going to grow more and more intense. For any of you that had experienced large influxes of new guests over the past couple of years, I believe that you will now have to market smarter and broader to claim the same marketing share and maintain your position as a market leader salon.
more
Is Your Website Copy Working for You—Or Against You?
Katie Kennedy, Developer | Administrator
The words on your website do more than fill space. They shape perception, build trust, and—most importantly—create connection.
At Summit Salon Business Center, we’ve helped thousands of salon companies build stronger brands. And here’s one truth we’ve seen time and time again: the way you talk about your business can either open the door for new guests—or quietly close it.
Speak from the Heart, Not Just the Résumé
It’s natural to want to showcase your accolades and experience. You’ve built this business from the ground up. You’re proud of your team. You’ve worked hard to get here.
But when a guest visits your website, they’re not looking for your résumé. They’re looking for resonance. They want to know, at a glance, how you’ll make them feel.
Let’s look at a quick example:
❌ What We Do
Shear Art is a Redken Elite Salon located in the Tampa Bay area, proudly serving our guests since 1986. Our highly trained team includes multiple Redken Artists, as well as certified colorists and designers, and we offer a full menu of services including precision haircuts, dimensional color, skincare, and nail care. We are committed to ongoing education and excellence in everything we do.
moreBuild Confidence In-House
Empower your team with hands-on training in social media, content creation, and modern marketing. From in-salon workshops to cutting-edge classes like Innovate + Elevate: AI-Driven Salon Marketing, we’ll help your staff create and connect with confidence.
Customized In-Salon Social Media Workshop
Let our certified Social Media + Branding trainers lead a full-day workshop designed to ignite your team’s creativity and confidence in content creation. We know coaching your team on social media isn’t easy—and you don’t have to do it alone. From Instagram-worthy photo editing to capturing and editing video, creating engaging Reels, and writing bios that get discovered, we’ll cover it all. Your team will leave energized, inspired, and ready to share content that connects.
Weekly Growth Series
The Weekly Growth Social Series is a four-week training program designed to help stylists elevate their online presence and turn social media into a powerful growth tool. Through hands-on sessions and interactive coaching, participants will learn how to create on-brand content, build a consistent posting strategy, capture visuals that convert, and engage clients in meaningful ways. With a blend of strategy, accountability, and practical tools—including bonus content on AI and storytelling video—this series empowers stylists to grow their digital presence with confidence and clarity.
Innovate + Elevate: AI-Driven Salon Marketing
Step into the future of digital marketing with Innovate + Elevate: AI-Driven Salon Marketing. This class is designed for salon owners, managers, and entrepreneurs who are ready to embrace technology as a competitive edge. Together, we’ll cover AI fundamentals, personalized brand voice development, and strategic content creation powered by AI. You’ll walk away understanding the basics of AI, how to optimize your profiles for visibility, and how to craft prompts that deliver the results you want.
Brand Impact: Empowering Your Social Media
Authenticity is the foundation of becoming a true influencer in today’s beauty industry. This class will help you step into the role of content creator, teaching you how to produce high-quality photos and videos that promote your business and attract both followers and guests. You’ll explore Instagram, TikTok, and learn how to create Reels and Carousels that tell your authentic story. Service providers will leave with a strategic plan for video creation, editing, and posting—plus a clear understanding of when, where, and how to share content for maximum impact.
Let’s Build Your Brand Together
Your salon’s story deserves to be seen and celebrated. We invite you to schedule a no-pressure, 30-minute Marketing & Branding analysis where we’ll uncover opportunities to elevate your brand, optimize your discoverability, and deepen your digital engagement.
Choose a time that works best for you — all available times are shown in your local time zone. This is your chance to explore what’s possible and start shaping the future of your brand.