Clear out the clutter, refresh your strategy, and attract your dream guests.
Just like your favorite spring cleaning ritual, your marketing deserves a seasonal refresh. Now’s the perfect time to tidy up your online presence, tighten your message, and refocus your content so it actually works for you — not the other way around.
Here’s a simple checklist to help you clean up, level up, and feel ready to bloom into your next season of growth. ✨
✅ Website Check
☐ Is your website mobile-friendly and easy to navigate?
☐ Are your team bios and service menus up to date?
☐ Do all links (especially booking!) work correctly?
☐ Is your branding consistent — fonts, colors, images, tone?
☐ Are you clearly explaining what makes your salon different?
Bonus: Add seasonal imagery or an updated team photo to make it feel fresh.
✅ Google Business Profile Refresh
☐ Have you uploaded new photos in the last month?
☐ Are your hours, address, and links still accurate?
☐ Have you responded to recent reviews (good or bad)?
☐ Are you using Google Posts to highlight promotions or events?
✅ Instagram + Social Tune-Up
☐ Is your bio clear, engaging, and action-oriented?
☐ Have you pinned your top 3 most relevant posts?
☐ Are you using current trends in a way that aligns with your brand?
☐ Are you featuring team members, guest transformations, and educational content?
✅ Email Marketing Touch-Up
☐ Is your list segmented (clients vs. stylists vs. new leads)?
☐ Are your automated welcome, confirmation, miss you emails on-brand?
☐ Do you have a seasonal promotion or update worth sharing?
☐ When was your last email campaign? (If it’s been a while, now’s the time!)
✅ Brand Alignment Check
☐ Are your visuals (fonts, colors, images) consistent across all platforms?
☐ Does your tone of voice match the guest experience?
☐ Are you attracting the kind of guests (and team) you want more of?
💡 Ready for a deeper clean?
We’re here to help. Summit’s Marketing & Branding Division offers content audits, custom strategy, website design, social support, and — our newest service — Content Creation Days in your salon.
Let’s simplify your strategy and energize your brand.