Stop Guessing. Start Growing.
If you’ve ever found yourself staring at your phone thinking "What should I post?" or "Is this even working?" — you're not alone. Social media can feel like a full-time job on top of your actual full-time job as a salon owner. But here’s the truth:
👉 It doesn’t have to be that hard.
Social media isn’t just about being trendy or posting daily. It’s about building a brand that attracts the right clients, showcases your team, and tells the world why your salon is special.
Let’s break it down into what really works (and what doesn’t) — without overwhelming you.
✅ What Actually Works
1. Consistency Over Perfection
You don’t need to post daily. You do need to show up consistently. Whether it’s twice a week or five times a week, stick with it. Social media is a relationship tool — not a billboard.
💡 Try This: Choose 3 weekly content pillars — for example: transformations, team features, and education. Rotate through them to keep it simple and strategic.
2. Tell Stories, Not Just Show Styles
Before-and-after photos are great — but the real magic is in the story behind the photo. Why did the guest come in? How did it change their confidence? What was the stylist's inspiration?
People connect with people, not just pretty pictures.
3. Engage Back
Social is social! If someone comments, comment back. If someone shares your post, thank them. If someone DMs you, respond like a human. This is how you build real connection — and trust.
4. Your Team is Your Secret Weapon
Stylists are micro-influencers. Showcase them, tag them, and let their personalities shine. Guests want to know whothey’re booking with — not just what the hair looks like.
Bonus: Involving your team increases morale and retention.
5. Make Booking Easy
Your bio should include:
- What you do
- Who you serve
- How to book
- A link that works (with mobile-friendly options!)
If your guests have to dig for your link or DM you, you're losing them.
🚫 What to Stop Doing
❌ Posting just to “keep the grid full”
❌ Ignoring DMs or comments
❌ Using only stock graphics and text-heavy quote posts
❌ Being afraid to show your face or voice
❌ Hoping social “just works” without a plan
📅 Want to Build a Plan That Actually Works?
That’s what we do. At Summit’s Marketing and Branding Division, we help salons like yours develop a custom social strategy that matches your brand, attracts your ideal clients, and helps your team shine.
We’re not here to make you “go viral.” We’re here to help you grow your business.
Book Your Free 30-Minute Discovery Call
Let’s talk about your goals and get your brand aligned with your business growth.