When salon owners start looking at website options, one myth always seems to surface:
“WordPress is the only way to rank on Google.”
It’s an idea that sounds convincing—WordPress is massively popular, after all. But popularity doesn’t equal performance. In fact, salons built on SpaceCraft often outperform local competitors running on WordPress, Wix, or Squarespace.
So what actually matters when it comes to your website? Let’s unpack the myths, look at the truth, and show why SpaceCraft is often the smarter choice for salons.
SEO Myth: WordPress Doesn’t Guarantee Google Success
There’s a belief that simply using WordPress will make your site rank higher. The truth is, Google doesn’t care about your platform. It cares about how your site performs—whether it loads quickly, is easy to use on a phone, has secure hosting, and is structured with clear titles, headers, and links.
WordPress doesn’t give you those things by default. They come from good execution and consistent upkeep.
Take Bella Trio Salon as an example. Their SpaceCraft-built website has an average position of 9 across all keywords in Google Search Console, and it ranks in the top three positions for 386 keywords. That’s page-one visibility that outpaces nearby competitors on WordPress, Wix, and Squarespace. Proof that what matters isn’t the platform, but how it’s built and managed.
The Hidden Price of WordPress
WordPress isn’t a full solution. It’s a framework that depends on plugins and themes to function, which often means constant updates, conflicts between tools, or even abandoned plugins that can crash your site. It’s why so many salon owners have said: “My WordPress site went down and I didn’t know why.”
SpaceCraft eliminates that worry. As a closed ecosystem, updates happen seamlessly across the system. There are no plugins to conflict, no mysteries when something breaks, and no scrambling to call a developer.
The costs are different too. WordPress often comes with hidden expenses—ongoing developer retainers, troubleshooting fees, and downtime you can’t predict. SpaceCraft, on the other hand, is transparent: $49 a month for hosting and a one-hour training session that puts you in control of your own site. And if you want more support, maintenance packages start at just $99 a month, a fraction of what many WordPress developers charge.
Flexibility Without the Overwhelm
It’s true—WordPress allows deep customization. If you want animated cursors or intricate hover effects, you can have them. But those extras usually come at the cost of performance and manageability.
SpaceCraft offers flexibility that strikes a balance. You’ll still get a beautifully designed, mobile-friendly site that reflects your brand. But you’ll also be able to update your team page, pricing, or services whenever you need, without calling in a developer. The result is a site that looks professional and polished without becoming fragile or overwhelming to maintain.
Built With Salons in Mind
One of the biggest differences is that SpaceCraft was built with salons in mind. The features salon owners need—like online booking, service menus, team bios with Instagram feeds, reviews, blogs, and career pages—are built right in. No searching for plugins, no worrying about whether a tool will integrate correctly. It just works.
The Bottom Line
WordPress isn’t inherently bad—but it isn’t automatically the best choice for salons either. Success online doesn’t come from the platform you choose. It comes from how your website is built, maintained, and optimized.
What salon owners really need is a website that performs well in search, is reliable and secure, is simple to manage, and doesn’t bury them in hidden costs.
That’s what SpaceCraft delivers: high-performing, beautiful, stress-free websites designed for salons—without the plugin headaches or surprise expenses.