Here’s the tea: Your guest experience doesn’t start when they sit in your chair—and it sure as heck doesn’t end when they leave your salon.

It starts the moment they find you online.

In 2025, your website, Instagram, Google Business Profile, Facebook, and even TikTok are the new first impressions. And if they don’t reflect the magic you bring to your guest experience in person, you’re leaving money (and dream clients) on the table.

Here’s how to make every single digital touchpoint work as hard as you do:

🌐 Your Website: Your Digital Front Door

Would you let your salon lobby look outdated, cluttered, and hard to navigate? Didn’t think so.

· Mobile-friendly or nothing – Guests should be able to book in 2 taps or less.

· Your brand, loud and proud – Colors, fonts, and photos should scream your vibe.

· New Guest Page – Roll out the virtual red carpet and show them what to expect.

💡 Coach’s Tip: Your website should build trust and make people feel like they’ve already found “their” salon before they even book.

📍 Google Business Profile: Your Secret Weapon

Your Google Business Profile is often your first impression when someone searches “salon near me.”

· Keep info accurate and updated (no excuses).

· Add fresh photos regularly.

· Respond to every review (yes—even the salty ones).

💡 Coach’s Tip: Encourage happy guests to leave glowing reviews with a direct link. It’s free marketing that works 24/7.

📸 Instagram: Your Brand’s Highlight Reel

Instagram is where your dream guests decide if you’re their kind of people.

· Curate your feed so it’s cohesive and on-brand.

· Use Reels & Stories to show off transformations, BTS moments, and your team’s personality.

· Don’t forget to engage—reply to DMs and comments like a human, not a robot.

💡 Coach’s Tip: Consistency is everything. Posting randomly doesn’t cut it anymore.

👍 Facebook: Your Community Hub

Facebook is alive and well (especially for guests 30+).

· Post updates, promos, and events regularly.

· Pin your booking link for easy access.

· Treat Messenger replies like you would an in-salon phone call.

💡 Coach’s Tip: Facebook is perfect for building trust with guests who value connection.

🎥 TikTok: Your Personality on Display

TikTok isn’t just for teenagers doing dances—it’s where brands go viral.

· Share quick tips, team fun, and guest glow-ups (with permission).

· Be authentic. Perfectly polished doesn’t work here.

· Use trending sounds, but make them fit your brand vibe.

💡 Coach’s Tip: Your energy is contagious on TikTok. Start small and have fun.

👑 The Bottom Line: Your Brand Is the Guest Experience

✨ Your website invites them in.

✨ Google makes them trust you.

✨ Instagram and TikTok get them obsessed.

✨ Facebook keeps them coming back.

If you want to attract more of your dream guests (and keep them), your online presence needs to feel as flawless as your in-person guest experience.

💥 Ready to Level Up Your Brand?

I help salon and spa owners create brands that book themselves with websites, social media, and marketing strategies that actually work.

📲 Book a strategy call with me now and let’s get your brand working harder than you do.

Your dream clients are out there, they just need to find you.