I'm thrilled to be the Creative Manager for SSBC. With over two decades of experience in branding, packaging, and visual communication, I've become our dynamic team's go-to guy for all things visual.

My journey in the creative realm has been an exciting one, taking me through various facets of the industry. I've worked in university settings, corporate environments, and creative agencies, each providing a unique perspective and helping me refine my skills.

For over a decade, one of the most rewarding aspects of my career has been the opportunity to collaborate with the brilliant Michael Cole and the incredible SSBC team. Together, we've tackled countless creative challenges and have witnessed the brand's evolution firsthand.

Beyond my professional life, I have a deep passion for exploration and adventure. Traveling is a part of my DNA, and I've been fortunate enough to explore 40 states and 19 countries. Each destination brings its inspiration, often finding its way into my creative work.

You will likely find me outdoors when I'm not immersing myself in design. My favorite pastimes are hiking, biking, skiing, and fishing. There's something rejuvenating about being in nature that fuels my creativity and keeps me grounded.

On a more personal note, my family is incredibly tolerant of my Mandolin playing and my tendency to develop impromptu songs. I'm convinced that one day, I'll write a chart-topping hit, and they're my biggest supporters in this musical endeavor.

Reflecting on my younger days, a friend and I embarked on a memorable adventure by riding bicycles from Minneapolis to Aberdeen, South Dakota. It was quite the journey, and we learned a valuable lesson: riding with the wind at your back is better!